Meet digital farmer’s assistant Ida at the World Dairy Expo 2019! 

IDA at the World Dairy Expo 2019

Connecterra is joining the Holland Dairy Valley at the World Dairy Expo 2019, held from 2-5 October in Madison, Wisconsin. Let’s meet and learn more about what the digital assistant Ida, developed by Connecterra, can do for your business. 

The World Dairy Expo is where the dairy industry meets. No other dairy event in the world compares. Designed for dairy producers and industry partners World Dairy Expo is a showcase for elite dairy cattle, cutting edge research and modern technologies. The show has been held in the first week of October since 1967 and visited by 65,000+ dairy industry enthusiasts each year. 

Meet Ida at Holland Dairy Valley

Ida is present at the Holland Dairy Valley (booth number is TC 847-848). This booth is an initiative of the Agricultural Office at the Netherlands Embassy in Washington, D.C., the Netherlands Consulate General in Chicago and Dutch investment and development firm NOM. We welcome you here to explain more about IDA and how it can help farms and dairy companies make the transition to become more efficient, productive and sustainable.  

Efficiency and antibiotic reduction

Ida is developed by Dutch agtech company Connecterra and combines sensor technology with machine learning and artificial intelligence. Ida acts as a true and value assistant for the farmer or company in the dairy production chain. Ida learns every day and gives the dairy farmer valuable insights on health and fertility. By acting on these insights, farmers can make quicker and better decisions. Ida experiences in the field already showed that it can make dairy farms 20-30% more efficient and can reduce antibiotic use up to 50%. IDA is already used on farms in Europe, Africa, the United States, Canada, South America and other dairy regions 

Challenges for US dairy farmers 

With Ida, Connecterra aims to solve a number of issues that dairy farmers face today. Farmers in the US and Canada are increasingly looking for technology solutions as a result of difficulties finding skilled labour to work on the farm. In addition, due to larger herd sizes per farm, the demand for smart monitoring tools to keep production, animal health and welfare at a high level is increasing. At the same time, consumer demands are changing and require farmers and dairy producers to produce more sustainably with focus on animal welfare and product quality. Ida can help dairy farmers and companies with these challenges.  

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For media enquiries, please contact:  

Emmy Koeleman, Global Market Communications Manager 

For sales enquiries, please contact:  

Leonie Gorter, Director of Sales
Tel: +31 (0)6 100 62 663.