Ida, the farmer’s digital assistant. Now available for US dairy farmers

Cows don’t always show clinical signs that they are ill. But with sensor technology these cows are spotted early, to give them the attention they need. The innovative Ida technology is doing just that and is now available for US dairy farmers.

Meet Ida, the first intelligent dairy assistant, that can spot sick cows up to 2-3 days before they show clinical signs. As a farmer, you don’t always see if a cow is not eating well or ruminating enough per day. And maybe she is lying down less than usual during the nighttime. Farmers are simply not always in the barn to know. On a dairy farm, it is simply hard to keep an eye on every cow all the time.

Unique set of farm data combined

A sudden drop in rumination time and feed intake or reduced lying time can mean there is something wrong with the animal. By using a sensor on the neck of the cow, Ida can measure seven behavioral patterns. By connecting the unique set of behavioral data with the data coming from farm management systems, Ida creates actionable, accurate insights on fertility, health, feed and operational issues, shown in a user-friendly mobile app.

Using Artificial Intelligence models

Truly unique of Ida is that also the farmer’s insights and feedback, along with third-party data like weather, genomics and feed are integrated. Ida is able to do so, by using Artificial Intelligence models that turn all of these data sources in unique insights for the farmer. No other system in the market is doing this. Farmers who have been using Ida have shown impressive increases in heat detection rate, pregnancy rates and the detection of metabolic issues. A scientific field study with Ida showed that using the sensors can decrease the use of antibiotics by 50%, simply because sick cows are spotted earlier, resulting in less treatment days.

Measure feed or operational changes in the app

Farmers can also track operational changes with Ida. Think of measuring the effect of changes in the diet or the effect of a foot bath on rumination behavior, feed intake or lying time, and this type of data can hence be shared with the feed advisor or veterinarian.

Challenges for US dairy farmers

Uncontrollable milk prices and lack of skilled labor are just some of the challenges in the US dairy industry. But most US dairy farmers still have Timed AI protocols and certain antibiotics at hand. However, dairy farmers have to find new ways to manage their business. This is because some of these protocols and product uses may not be acceptable in the future. More focus will be put on animal welfare and sustainability and the use of technology like Ida can help farmers make this transition. This is not by providing more data or dashboards that a farmer has to analyze.

Ida is based on a subscription model

It is all about accurate, easy and actionable advice to run a better farm. Ida is the simplest technology out there and is based on a subscription model. With this, farmers don’t have to worry about investment costs of hardware and sensors. This makes it the best and easiest farmer’s assistant. So, have you met Ida yet?

Connecterra is based in Amsterdam, The Netherlands and operates in 16 countries. Ida has been installed already in the US and Canada and is now ready for further roll-out in North America. Get in contact with us directly for more information!


Julie Larson
US Regional Sales Director
Mobile: (+1) 608.778.2459